I know because I saw him. He was three sections to my left in the 4th inning, and two sections to my right in the 6th.
I watched him like a hawk between pitches, and saw him finish with his row, exit to the concourse, and then disappear completely on both occasions. Meanwhile, the cotton candy guy went up and down our aisle more or less constantly for 7 innings.
We were sitting in the 19th row of the upper deck, the park was completely full, and a hot dog just seemed like the right thing to have (call me crazy). But I knew it would take some time to climb down, that the line at the concession stand would be long, that the help would be essentially untrained, and that I'd probably have to miss an entire inning or more in order to indulge my appetite.
What's more, the hot dog would come out of a drawer -- not off a grill or even out of hot water. No part of this process interested me, so I simply went without.
For me, it meant that I remained unsatisfied, and began to fume somewhat. For the concession company it meant that I went home with $10 in my pocket that they could have gotten if only there were a second hot dog vendor roaming the upper deck.
Concession Economics at the Metrodome
(2005, all events/sports, in millions)
Paid to teams/tenants: $6.6
Paid to Centerplate: $1.1
Profit to MSFC: $2.2M
Mind you, this isn't the Twins' fault. They do not control the concessions at the Metrodome. Concessions are controlled by the Metropolitan Sports Facilites Commission -- the body which owns the Dome and was snubbed by the legislature in the creation of the new Ballpark Authority. Perhaps this snub was deserved.
In fact, concession control is one of the major upgrades the Twins are looking forward to in the new park. There they will have complete control over all aspects, including menu, pricing, signage and design, even how many people are out in the stands selling hot dogs. I have no doubt that they will do a better job than the company which does it now (Centerplate).
The numbers in the sidebar show just how little the Twins make on concessions. The $6.6 million paid to tenants is for all teams/tenants combined (Twins, Vikings, monster truck rallies, etc.). Even assuming that 3/4 of that goes to the Twins, that would come out to just $3.53 per fan at any given game (1.4 million fans in 2005).
That's insanely low -- especially given the outrageous prices. One suspects that the MSFC, Hormel and Centerplate are the ones making the real money in this arrangement. The new park will be a major improvement for the Twins.
But setting aside my hunger pangs, the dynamic of roaming vendors (also known as "in-seat vendors") is pretty important to determining everything from how many fixed concession stands you need to how many seats are appropriate for each row, and how many rows can fit between horizontal cirulation aisles. The fewer roaming vendors, the more space you need to allow for fixed stands, their long lines, and fans moving to and from their seats to spend money.
And the money part is the real issue, of course. The easier it is to spend money at the game, the more people will spend. It's that simple.
It's more fuel for those, like me, who vehemently dislike the Metrodome. There are 31 rows in the upper deck, with no horzontal aisles of any sort. Each row has from about 20 to 35 seats, with only skinny aisles at each end. (I'm choosing not to mention how cramped the leg room is, but this could be a subject for another entry.)
It would seem that economics alone would suggest that investment in roaming vendors would pay off very well. Since we have to live with the Dome for 3 more seasons, it would be great if someone at the MSFC would get on Centerplate, or just fire them and find somebody else.
Concessions at the Dome have been a problem since day one. No wonder the Twins were so adamant that they regain control in their new home. Whether it's hot dogs or walleye-on-a-stick, I'm looking forward to buying it right from my seat on a regular basis.
"You talk about the magic, the aura, but what really makes a stadium is the fans. Concrete doesn't talk back to you. Chairs don't talk back to you. It's the people who are there, day in, day out, that makes the place magic."
– Bernie Williams
Explore the Site
Here are 50 images chosen randomly from the 3033 found on this site. Click the image to be taken to the original post. A new list is created every 10 minutes.
Bike parking available along Second Avenue
Looking the other direction, again from Ford Centre, you can see what's going on over the tracks. This will be a public promenade.
A peek through a tiny gate.
Chef stand and menu in the Carew atrium
Griffith Stadium (notch visible in lower photo at far left)
This view, through a B ramp window, won't last forever.
From an earlier visit: Don't bother with those escalators either. They were also roped off. And how about a bench? Or a planter? Or even a trash can? That woman is doing the only thing she can: leaning up against a post to do her texting.
Here's an idea of what these Loge Boxes are all about. That guy is a waiter with no fans to serve. They seemed to have one server for about every four boxes.
Such promise. (Click to enlarge.)
Detail of the train tunnels (click to view the entire drawing)
The start of the VIP entrance and loading dock.
Plaza extension reaches toward First Avenue
Very nice Admin glass.
The first completed mural
Sharing and Caring Hands, as viewed from the ballpark site about a block away. Note transaction in progress in the shadows.
The New as viewed from The Old.
He'll always be a fan favorite, but did you know that he's making $18.5 million this year? The Twins' entire outfield today, combined, makes $7.45 million.
Peering through Gate 34
Viewed from up Sixth Street (that's Target Center on the left), you can get an idea of how the connection is currently planned. As it stands now, the plaza will extend to that support pillar, from which a stairway will empty to the sidewalk below. If they get their wish, additional support structures will provide a walkway along Target Center which will gradually (without stairs) meet the sidewalk somewhere up near First Avenue.
Main concourse, looking south toward the area behind home plate.
Looking from the middle of the third base side back toward the entry door
The moat walkway viewed from across the park.
This will be a bar/restaurant.
Discovered on the upper concourse!
The 1963 team won 91 games! (Click to enlarge and see the names)
Final pieces arrive
This view, also from the same warehouse roof, shows the newly-rebuilt viaduct on North Seventh Street.
Location for automated ticket machines
Here is the most recent outfield configuration, captured from the animation video. We probably shouldn't make too much of the logos seen on the scoreboard: Best Buy, Dairy Queen, Target, Pepsi, Dodge and Qwest...
Here are some less intrusive things things you can actually get at the ballpark.