I know because I saw him. He was three sections to my left in the 4th inning, and two sections to my right in the 6th.
I watched him like a hawk between pitches, and saw him finish with his row, exit to the concourse, and then disappear completely on both occasions. Meanwhile, the cotton candy guy went up and down our aisle more or less constantly for 7 innings.
We were sitting in the 19th row of the upper deck, the park was completely full, and a hot dog just seemed like the right thing to have (call me crazy). But I knew it would take some time to climb down, that the line at the concession stand would be long, that the help would be essentially untrained, and that I'd probably have to miss an entire inning or more in order to indulge my appetite.
What's more, the hot dog would come out of a drawer -- not off a grill or even out of hot water. No part of this process interested me, so I simply went without.
For me, it meant that I remained unsatisfied, and began to fume somewhat. For the concession company it meant that I went home with $10 in my pocket that they could have gotten if only there were a second hot dog vendor roaming the upper deck.
Concession Economics at the Metrodome
(2005, all events/sports, in millions)
Paid to teams/tenants: $6.6
Paid to Centerplate: $1.1
Profit to MSFC: $2.2M
Mind you, this isn't the Twins' fault. They do not control the concessions at the Metrodome. Concessions are controlled by the Metropolitan Sports Facilites Commission -- the body which owns the Dome and was snubbed by the legislature in the creation of the new Ballpark Authority. Perhaps this snub was deserved.
In fact, concession control is one of the major upgrades the Twins are looking forward to in the new park. There they will have complete control over all aspects, including menu, pricing, signage and design, even how many people are out in the stands selling hot dogs. I have no doubt that they will do a better job than the company which does it now (Centerplate).
The numbers in the sidebar show just how little the Twins make on concessions. The $6.6 million paid to tenants is for all teams/tenants combined (Twins, Vikings, monster truck rallies, etc.). Even assuming that 3/4 of that goes to the Twins, that would come out to just $3.53 per fan at any given game (1.4 million fans in 2005).
That's insanely low -- especially given the outrageous prices. One suspects that the MSFC, Hormel and Centerplate are the ones making the real money in this arrangement. The new park will be a major improvement for the Twins.
But setting aside my hunger pangs, the dynamic of roaming vendors (also known as "in-seat vendors") is pretty important to determining everything from how many fixed concession stands you need to how many seats are appropriate for each row, and how many rows can fit between horizontal cirulation aisles. The fewer roaming vendors, the more space you need to allow for fixed stands, their long lines, and fans moving to and from their seats to spend money.
And the money part is the real issue, of course. The easier it is to spend money at the game, the more people will spend. It's that simple.
It's more fuel for those, like me, who vehemently dislike the Metrodome. There are 31 rows in the upper deck, with no horzontal aisles of any sort. Each row has from about 20 to 35 seats, with only skinny aisles at each end. (I'm choosing not to mention how cramped the leg room is, but this could be a subject for another entry.)
It would seem that economics alone would suggest that investment in roaming vendors would pay off very well. Since we have to live with the Dome for 3 more seasons, it would be great if someone at the MSFC would get on Centerplate, or just fire them and find somebody else.
Concessions at the Dome have been a problem since day one. No wonder the Twins were so adamant that they regain control in their new home. Whether it's hot dogs or walleye-on-a-stick, I'm looking forward to buying it right from my seat on a regular basis.
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This page was last modified on January 21, 2010.
"You talk about the magic, the aura, but what really makes a stadium is the fans. Concrete doesn't talk back to you. Chairs don't talk back to you. It's the people who are there, day in, day out, that makes the place magic."
– Bernie Williams
Explore the Site
Here are 50 images chosen randomly from the 3004 found on this site. Click the image to be taken to the original post. A new list is created every 10 minutes.
No griping here.
7:32 PM Glare begins at about the left field foul pole.
Gate 6 is quite large
Some fun field facts. (Click to enlarge.)
The ballpark development area expanded by 1000 feet in each direction
The brown grass was left over from the first attempt at groundbreaking (canceled after the 35W bridge collapse)
I noticed this detail while taking the previous picture. I figure that it must be the VIP entrance from the surface parking lot. I don't think there is any parking inside the ballpark, so this entrance will likely be for suite-dwellers and other VIPs, though I can't say for sure whether players will enter here.
For $19.95 you can load up your plate (one trip only)
Photo by Tyler Wycoff
Click to enlarge. (Photo by Jared Wieseler)
I finally found the corner of TF dedicated to the Senators. What a wonderful sight.
A walkway begins to form (this is as close as you can get right now)
These stairs will meet the skyway.
Skyline to the left of me, jokers to the right, here I am, stuck in the outfield with you... (click to enlarge)
The visitor's clubhouse at Target Field. (Photo by Javen Swanson)
Dave St. Peter introducing the first physical models of the ballpark in June 2007
Ullger warms up.
The steel cage expands.
Playing surface dirt out there? Maybe. (click to enlarge)
Click to enlarge greatly. See yourself?
This is a slightly blurry view of the pavilion in center. It has a quirky shape, but one which is completely consistent with the overall ballpark design. Nice work there. You can also get a glimpse of the greenery which will rise above the fences.
Banners on the parking ramp are a great touch. They help manage scale and turn a lemon into lemonade. On my way there today I passed the WCCO building and remembered how the Twins schedule used to be painted in giant form on the side of that building (which is no longer visible). Wouldn't that be a great thing to resurrect on the side of that ramp? A giant Twins schedule. I always thought that was cool.
Puckett atrium menu part 1
Thanks for all the hard work out there, Cold Safety-Line Dudes. (I'm glad that my job does not require safety lines...)
OK, it doesn't really look like that at all...
Here's where I was when the alarm went off, and though the siren wasn't terribly loud, at least one guy is plugging his ears.