Next game at Target Field: Royals at Twins
Playoff Challenge    Archive    Target Field History    Theme:

Land O' Lakes Field?!?

April 2, 2008 12:23 AM

I'm still trying to finish my review of the Nationals new ballpark. In the meantime, take a look at the fine detective work done by Carter Hayes over at SBG Nation. It looks like he may have stumbled onto the Holy Grail we've all been waiting for.

(I verified that this is not an April Fool's joke, by the way. Seems like a reasonable precaution when reading anything published on April 1...)

Frankly, I hope it's true because it's the best name I've heard yet, short of my personal favorite: Killebrew Field.


To utilized enhanced comment features, please enable cookies in your browser.

I could live with that if its true. It is different.

Posted on April 2, 2008 at 12:45 AM by Baseball fan Highlight this comment 1

Wow - that's some creative searching by Carter. I would love Land O' Lakes to be the sponsor behind the field. Would we get a big milk jug again? Or maybe a giant stick of butter!

Either way, the name is great for a Minnesota ballpark.

Posted on April 2, 2008 at 01:45 AM by Jeff Highlight this comment 2


big time props to you, rick, and to mr. hayes for the tireless detective work. this is an excellent find!

Posted on April 2, 2008 at 07:34 AM by yeahklye Highlight this comment 3

Land O Lakes Field is an awesome name (as awesome as a corp. name can get anyway). Very appropriate for a MN stadium. I've had a crush on the LOL Indian maiden since I was a little kid!

Posted on April 2, 2008 at 07:39 AM by luckylager Highlight this comment 4

I wouldn't get too excited about this just yet. For one, it's pretty standard practice to purchase as many domains as you can when going through a branding exercise, as the Twins are. I wouldn't be surprised at all if they were purchasing domains from all of the parties they've been negotiating with.

Two, I think the name kinda sucks. It's just me, I guess - but I see this ballpark as a great urban achievement, and Land O' Lakes plays a great homage to the state, but it just sits wrong with me.

Unrelated, I walked by the Nationals' new park in DC the other day. Mediocre at best, but man does it have a nice scoreboard. Looking forward to your review, Rick.

Posted on April 2, 2008 at 07:45 AM by Alex B. Highlight this comment 5

Land 'o Lakes..i can live with that. I think there's a chain 'o lakes park in florida somewhere. It sounds like a ballpark name at least.

Posted on April 2, 2008 at 08:17 AM by Tim Highlight this comment 6

Interestingly, (Reusse's preferred name) has been snapped up by some guy in Blaine. Probably not a bad idea - pay a few bucks now for the chance that the team will spend a few thousand to buy the domain from you in 2010...

Posted on April 2, 2008 at 08:31 AM by Sam Highlight this comment 7

Alex B, Minneapolis' motto is "the city of lakes" so I dont think the name detracts from the urban character. It works.

Posted on April 2, 2008 at 08:39 AM by luckylager Highlight this comment 8

I'm well aware of the City's moniker. That works. It works because it mentions the city and it uses an actual word - "of" rather than just a letter. Land O' Lakes sounds like a cheesy amusement park.

I just dropped some Land O Lakes half and half into my coffee, their packaging is also quite cheesy. What I've really liked about the design of the park so far is that it's stayed away from horrendously cheesy motifs. Comerica Park in Detroit is a great park in terms of schematic design, but it has all of these postmodern quirks that drive me nuts - like tiger strips engraved into pilasters, or beams shaped like baseball bats supporting entrance canopies.

Nevermind the horrendous internet jokes that will come from LOL Field. I can haz cheezburger? That'll be just as bad as the formerly Bank One Ballpark - hello, BOB!

Posted on April 2, 2008 at 08:50 AM by Alex B. Highlight this comment 9

I know what you mean. I hate the cheesy motifs too. But when it comes to local corporations who may be involved in the naming rights I am afraid we may end up with "Best Buy Park" or some generic bank name. At least Land 'O Lakes has some connection to the state.

Posted on April 2, 2008 at 09:07 AM by luckylager Highlight this comment 10

luckylager, 'horrendous internet jokes'? you mean 'hey, the twins play at lol park...HA! laughing out loud...HA!' i just don't think that's all that horrendous.

plus, think of all the nicknames the park would have:
* unsalted butter field
* margarine park
* liquid egg product for egg lovers stadium

let's face it: LOL field of minnesota is pretty darn good considering the alternatives (best buy, wells fargo, target, etc.). we could definitely do worse...

Posted on April 2, 2008 at 09:34 AM by yeahklye Highlight this comment 11

(...i meant to address alex b. in the above)

Posted on April 2, 2008 at 09:35 AM by yeahklye Highlight this comment 12

I like it! I also like Wheaties Field.

Posted on April 2, 2008 at 10:50 AM by Dave T Highlight this comment 13

Anyone who thinks it is a good idea to go purchase a domain name that contains the name of a company that might purchase the naming rights to the Twins ballpark might want to think again. Back in the "early days" of the Internet, people made a killing registering domain names containing company tradenames and trademarks and cybersquatting on them in hopes of selling those domains back at a huge profit. This practice led to the Anticybersquatting Consumer Protection Act of 1999, which imposes civil liability on people who register domain names that are either trademarks or individual's names with the sole intent of selling the rights of the domain name to the trademark holder or individual for a profit. The ACPA imposes a maximum fine of $100,000 for each name found to be in violation.

In short, if you purchase a domain and are not actually using it, you are probably going to run into some problems later on under the ACPA.

Also, if you do purchase one of these domain names and are using it for an actual website, you might eliminate the "bad faith" part of the ACPA, but you potentially run into other non-ACPA related trademark and tradename infringement issues, particularly if your use might confuse a website user into thinking you are the company with the trademark and tradename.

Anyway, I noticed that someone recently registered and, as mentioned previously, a guy from Blaine registered some other Best Buy related domain names and, as far as I can tell, those domains are not actually being used for anything at the moment. If those names are being registered in hopes of selling them at a profit later, those people might be in for a bit of a rude awakening. TINSTAAFL, my friends.

Posted on April 2, 2008 at 10:57 AM by The Rational Actor Highlight this comment 14

I agree with Alex B. The fact that the domain was registered in mid-February tells me that it's speculative. As late as a week ago we had Twins people still saying they were talking to several companies about naming rights.

LOL Field would be a great name, however. Much better than Best Buy Park. Wheaties Field and 3M Park are decent, too.

Posted on April 2, 2008 at 11:02 AM by David Highlight this comment 15

Plus when you say you are going to the game you say yer "going to the lake".... Can't much more Minnesotan than that!

Posted on April 2, 2008 at 11:22 AM by moda253 Highlight this comment 16

YES! Goin over to the tub' for a twinkie game.

Posted on April 2, 2008 at 12:17 PM by Dan Highlight this comment 17

All I have to say is that, Land O' Lakes Field is where "Where simple goodness begins".

Posted on April 2, 2008 at 12:31 PM by Jeff Highlight this comment 18

I was really hoping for Hostess to buy the naming rights. Twinkie Field. When the Twins hit a home run, free ding dongs for everyone. And they could even sponsor all the ho ho's on hennepin ave.

Land o Lakes works for me. Certainly sounds better than something stupid like Best Buy Ballpark.

Posted on April 2, 2008 at 12:51 PM by kevin in az Highlight this comment 19

Land O' Lakes Park would be the best corporate name in the Majors. The only names that come close would be Busch Stadium, Coors Field, Miller Park, and Citi Field, which will likely have a name change in the next five years.

If not Land O' Lakes, I'd like them to go with Travelers Field. This could work very well with the transportation theme at our new ballpark.

Posted on April 2, 2008 at 1:18 PM by Lafferty Highlight this comment 20

My personal favorite name is Great American Ball Park in Cincinnati. But maybe it is partially because I lived there for five years when we were stuck with Riverfront Stadium/Cinergy Field. The new park is awesome (in case anyone is considering a road trip).

Posted on April 2, 2008 at 2:52 PM by Bolin Highlight this comment 21

How about Rudy Perpich Memorial Field after the great governor, Kinda like Hubert H Humphrey Metrodome

Posted on April 2, 2008 at 3:19 PM by JP Highlight this comment 22

Sorry Bolin, but I can't stand GABP, and feel that it's the worst of the post-Camden ballparks.

The theme of GABP is very fragmented, with half of the grandstand designed with the typical HoK layout, and the other half that has more of a 'two deck' feel. They tried to copy Crosley Field with this disjointed layout, but fail because Crosley was built like that due to site constraints, unlike GABP. And the giant gap that seperates both grandstands is ridiculous. The entire ballpark feels like they took design elements from other ballparks, then mixed them together. When you do that, you lose consistency.

I'm also not a fan of the tacky riverboat in centerfield and the relationship between the outfield and the river seems a little off, unlike PNC which got it right. GABP is filled with useless gimmicks like those ugly smokestacks. Riverfront was a typical cookie cutter ballpark, but at least it stuck with a general theme.

Posted on April 2, 2008 at 3:35 PM by Lafferty Highlight this comment 23

I played around with a Land O' Lakes park logo a while back... click on my name to see it.

Posted on April 2, 2008 at 3:45 PM by Roger Highlight this comment 24

That's very cool Roger.

Posted on April 2, 2008 at 3:58 PM by Lafferty Highlight this comment 25

well done, roger! could you color it and repost?

Posted on April 2, 2008 at 5:29 PM by yeahklye Highlight this comment 26

Looks good Roger.

Put me down as another supporter of the following names:

1. Wheaties Field (the best possible name in all of baseball)
2. Land O Lakes Field

Posted on April 2, 2008 at 5:35 PM by Aaron Highlight this comment 27

land o' lakes field isn't awful, but wouldn't be my first choice. also, what's with all the hating on best buy by some on here - in relation to the name of the ballpark that is? it seems a little mis-directed. i mean don't they employ something like 8,000-9,000 people in this state alone which is probably far more than land o' lakes ever will. my point is that we could do far worse and have it not be a minnesota born/breed company altogether that gets the rights.


Posted on April 2, 2008 at 8:23 PM by Betaband Highlight this comment 28

betaband, best buy may be a great company (and I haven't heard one person scorn them on this blog), but their name would be a horrible name for a baseball field. in other words, we wouldn't want 'isotoner park' either for that reason.

Posted on April 2, 2008 at 8:40 PM by yeahklye Highlight this comment 29

Gotta agree with yeahklye. Best Buy Ballpark sounds horrible. The fact that Best Buy employs more Minnesotans is irrelevant.

Most Twins fans would rather have the park named after Killebrew or Puckett, but as you know, it's probably not going to happen. So if the Twins must go corporate, they should select a discreet corporate name like Land O' Lakes. I think Best Buy works better as a sub-sponsor. The Twins will likely use other Minnesota companies to sponsor specific sections of the new park. Maybe the Twins will build an arcade section like the Nationals did. (click link) I could see Best Buy sponsoring something like that.

Posted on April 2, 2008 at 9:09 PM by Lafferty Highlight this comment 30

Here's the link for the Nationals Sony Playstation section. More photos are on

Posted on April 2, 2008 at 9:43 PM by Lafferty Highlight this comment 31

The TC logo in the O of rogers logo is bomb, I hope the twins do that if that is what the ballparks called.

Posted on April 3, 2008 at 12:54 AM by Kyle Highlight this comment 32

According to Charlie Walters this morning, the Twins say the have registered many possible stadium domain names besides landolakespark/ Don't you think someone would have discovered these other site registrations too? Only if they are too bizarre for us to imagine. Roger, your logo is excellent! Needs the maiden though - she's hot!

Posted on April 3, 2008 at 08:02 AM by luckylager Highlight this comment 33

dhlviu lqcf cvfunl yida socywx heyjm vjgtrl

Posted on June 27, 2008 at 08:42 AM by ubxd hibqtglsd Highlight this comment 34

This page was last modified on January 21, 2010.

"You talk about the magic, the aura, but what really makes a stadium is the fans. Concrete doesn't talk back to you. Chairs don't talk back to you. It's the people who are there, day in, day out, that makes the place magic."

– Bernie Williams

Explore the Site

Here are 50 images chosen randomly from the 3046 found on this site. Click the image to be taken to the original post. A new list is created every 10 minutes.

Near the end of the Angels' 4-run second inning.

That is pretty close... (Grandstand)

I meant to include this shot the other day. It's the new LRT bridge being built next to the remaining half of the Fifth Street bridge. The new half is almost TWICE the width of the portion torn down. And the other end runs right into a HERC administration building! (Click to see the view from nearly the same spot about 85 years ago.)

Concept drawing for the fan/player appreciation wall. (Click to enlarge.)

OK, just how many servings per container?

Oh, nevermind.

They help create a psychological safe area along the plaza edge, and help you forget that cars are zipping by directly beneath you.

Larry DiVito, mowing

Yes, son, Memorial Stadium used to be right there, just beyond those gates.

Wright's Marin County Hall of Justice, San Rafael, California (1959)

A slightly different elevation drawing, again viewed from Fifth Street, with some labels. (Click to enlarge.)

Bike parking available along Second Avenue

Party deck

Also warming things up are these planters.

I have no idea what this is or does, but as gear goes, it's totally boss, man. (Attached to a railing just off of the Trap)

A skyway-level view down Seventh Street.

Here are some less intrusive things things you can actually get at the ballpark.

In the top of the 9th, the sun hit our backs and summer took one last long look.

This may look like just some guy (perhaps a spy) headed for the train. But it's actually the Northstar engineer!

The Metropolitan Club (click to enlarge)

This is a closer look at the steel work.

4th inning in the thinning crowd of the Grandstand.

Main ticket window area

Another classic space in the making above the Hrbek gate.

Yes, it's pretty tempting to just walk right in...

Seals Stadium

Carew atrium menu part 1

1885 Sanborn Map Image (Source: Sanborn Map Collection, Minneapolis Public Library, Copyright © 2001 by The Sanborn Map Company, Sanborn Library, LLC)


BPM - Ballpark Magic

BRT - Bus Rapid Transit

DSP - Dave St. Peter

FSE - Full Season Equivalent

FYS - Fake Yankee Stadium (see also: NYS)

HERC - Hennepin Energy Resource Company (aka the Garbage Burner)

HPB - Home Plate Box

HRP - Home Run Porch

LC - Legends Club

LRT - Light Rail Transit

MBA - Minnesota Ballpark Authority (will own Target Field)

MOA - Mall of America

MSFC - Minnesota Sports Facilities Commission (owns the Metrodome)

NYS - New Yankee Stadium

SRO - Standing Room Only

STH - Season Ticket Holder

TCFBS - TCF Bank Stadium

TF - Target Field

Selected Bibliography - Analysis


First Edition (1992)

Second Edition (2006)


Selected Bibliography - Surveys


Second Edition (1987)

Not a "Third Edition" exactly,
but it replaced the above title

(2000, large coffee table)

Original edition (2000, round)

Revised edition (2006, round)

(2001, medium coffee table)

(2002, small coffee table)

(2003, medium coffee table)

(2004, very large coffee table)

(2006, very large coffee table)

Combines the previous two titles
(2007, medium coffee table)

Selected Bibliography - Nostalgia


Book and six ballpark miniatures

Complete Bibliography

BallparkMagic™  •  3300 Bloomington Avenue  •  Minneapolis, MN 55407  •  (612) 392-3104
This is a fan site and in no way affiliated with the Minnesota Twins, Minnesota Ballpark Authority, or Major League Baseball.
Unless otherwise noted, this page and all of its contents are Copyright © 2001-2010 BallparkMagic/Lowell (Rick) Prescott.
All Rights Reserved. Used by permission. Privacy Notice