But I'm going to set aside my own personal disappointment in the decision as much as I can to put it in the context in which it needs to be seen: This decision is the TV equivalent of dumping all the cheap seats at Target Field.
You can't blame the team for wanting the most lucrative deal possible, of course, in the same way that you can't blame them for wanting to get the most bucks out of each ticket sale. But "today" dollars always have to be considered in the context of "tomorrow" dollars. The Twins have clearly decided that there is no tomorrow for broadcast TV, mostly because, well, everybody else is doing it. Here's DSP explaining the decision in an email response to one of our readers:
Thanks for the e-mail. We truly appreciate you taking the time to share your perspective on Twins television.
Rest assured, the decision to convert all games to FS North was not an easy one for the baseball team. We fully understand the importance of accessibility of our product. That said, the move to cable/satellite exclusivity is a trend we are seeing in all sports. Clearly, the Twins and FS North made the decision we felt was in the best interest of our respective groups.
Again, we appreciate your comments and concerns. We will be certain to keep your thoughts in mind when shaping future broadcast-related strategies.
It's not really much of an explanation. The Twins are usually leaders, not followers, and there has to be more to it than that. Could it really be that much more money? How much more would it have to be to justify the decision to piss off even a sliver of loyal fans? Or is there a different, perhaps even less intriguing, explanation?
According to the Strib article on the subject, the Twins believe that only 18 percent of their fans are without pay TV, though the cable guy quickly backtracks, admitting that only "nearly 90 percent" of his subscribers have packages which include FSN. Suddenly 18 percent looks a lot more like 26 percent.
Hard numbers about pay TV penetration are kind of hard to come by for the layman. They seem to be highly guarded behind expensive pay walls. I'm sure that's because those numbers are extremely valuable to broadcasters, who have the money to pay for the data.
But the national data I could find shows that overall pay TV penetration is declining, that cable is at roughly 64% penetration overall. Here's a Wall Street Journal article with a current graphic that shows the Twins Cities as one of the markets which lost the most pay TV subscribers in the first half of 2010. And though I can't find any current data, Minnesota has a long history of being among the lowest penetration markets. Suddenly, there's the real possibility that we're talking about one third of the population, or more.
But letting even that go, why would any company want to shut out even 18 percent of its potential market? Those people have money (actually, they have more money because they're not paying for TV), and I think a case can be made for finding some of the most loyal fans (the elderly, for example) among their number. That's also where you'll find the fans who are priced out of the ballpark experience.
We knew that, with a new ballpark, some folks would simply be priced out. But the legislation which created the place wisely contained a provision requiring the team to keep at least some seats affordable, and the Twins have done this very graciously. But that provision doesn't apply outside the Railyard. It must be admitted that, while some people avoid pay TV on principle, others simply don't have the option. Those Sunday broadcasts were the "cheap seats" of Twins TV, plain and simple.
(By the way, don't get me started on a la carte cable pricing. I think it goes without saying that I would get FSN in a heartbeat if I didn't also have to pay for 100 channels which do not interest me. And while we're at it, I'll try not to start a rant about the shortsightedness of the MLB web strategy. If I could see Twins games live, I'd also subscribe to MLB.TV in a heartbeat.)
Most perplexing is that Fox29 viewers are a superset of FSN viewers. In other words, everyone who has FSN also has Fox29, though the reverse is not true. Heck, the two companies even have the same owner, so we're just talking about shifting money around, not winning or losing. If the production costs were equal, I can see no reason not to keep doing what they've been doing.
Production costs? Hmm. Actually, there is a difference in format between cable and broadcast. The announcers have to make accommodations, the graphics are a bit different, the commercial breaks are handled a little bit differently, the signal is handled and routed differently. These may seem like nuisance things, but they do cost money. And it's almost like doing two different shows -- one for weekdays and one for Sundays -- even though the heart of the content is the same.
From my radio days, I know a few things about what broadcasters have to juggle during a telecast, and it's fairly complex, despite the fact that it never seems so (a testament to the professionalism of Dick Bremer, who is exceptionally good at his job). They have sponsors to work in, team announcements, station promos, statistics, and a whole host of other things. When you change that all for one day of the week, I wouldn't be surprised if it was a pretty big disruption.
So maybe, underneath this all, we're really talking about the money saved by not needing two formats compared to the money lost by shutting out at least 18 percent of the potential viewing audience. If that is the case, applying Bert's California math would probably reveal this to be something of a short-sighted decision:
Cutting off 18% of your market is unlikely to lead to long-term increased profitability. Business 101.
(Maybe that's different if you get some sort of cut from any uptick in pay TV subscriber levels. OK, now I'm just being cynical. Or am I?)
But the solution is easy: Simulcasting. Why not just simulcast Sunday games? The format stays (almost) exactly the same, the audience gets bigger, the costs are managed, and the antenna folks stay in the fold.
Seems like a no-brainer to me. Can/will the Twins do the right thing?
Now, back to me personally. Yes, I like watching the Twins on TV. In fact, it's become a ritual on Sundays to get home from church (which is work for both me and Victoria), crash on the couch and enjoy the game (usually napping a bit through the middle innings). I track other games during the week with either the radio, the online live game channel, or a combination of both.
Even if I had FSN, I wouldn't watch 150 games. I'd probably watch one or two a week, which is why the Sunday thing has worked out so well. It was a marked improvement from years past when games were scattered throughout the weeks sort of randomly.
Given the circumstances, Victoria was amenable to considering upgrading our cable package (which is now just the "antenna replacement" version for $15 per month because reception is so bad here in south Minneapolis), but I can't justify the additional $25 (promo price) to $45 (regular price) per month it would cost. That's money I would count in my baseball budget, which means it would have to come out of games attended, and I'd rather not make that trade.
Frankly, I guess I don't expect the Twins to backtrack, but it does mean that I won't have the opportunity to see a Hall-of-Famer using the telestrator to circle random fans in the stands between every inning.
"You talk about the magic, the aura, but what really makes a stadium is the fans. Concrete doesn't talk back to you. Chairs don't talk back to you. It's the people who are there, day in, day out, that makes the place magic."
– Bernie Williams
Explore the Site
Here are 50 images chosen randomly from the 3042 found on this site. Click the image to be taken to the original post. A new list is created every 10 minutes.
Such promise. (Click to enlarge.)
A closer look into the park from down the street. How great will this view be during a game??
The Polo Grounds (left) and Shibe Park (Connie Mack Stadium)
Apparently, there will be public restrooms accessible directly from the plaza.
Original outfield configuration
No, that's not Kent Hrbek. It's catcher Glenn Borgmann.
The Target Center rooftop patio. Hardly glamorous, but a great view of the ballpark.
Photo by Jeff Ewer
Here's a rack of lights being prepared for lifting into the canopy.
At the corner of the Pro Shop.
Nathan greeting the other pitchers on the all-Metrodome team (October 4, 2009)
The big glove will go on that circle. Note the gap between the plaza and the ramp. That's 394 you can see through there.
Waiting for a train. Reading on the promenade. How urbane.
An arch under construction.
This concourse, the uppermost, was built on top of the now-hidden old concourse during the 70s renovation.
Supports viewed from beneath. These seats will be just a few feet from the outside edge of the building!
Many people will approace the park from this direction and it's a pretty great first glimpse. It features all the design elements in modestly condensed form, and still manages to look like a ballpark (instead of something else).
A very early vision for TF's main concourse
This looks south and shows the track configuration for Northstar. The platform shown is just a placeholder. To the best of my knowledge, concept drawings for this platform have not been released. Keep in mind, this is NOT part of the ballpark project. It is completely separate.
The renderings and concept model differ here. MOJO thinks this is the perfect place for a party deck. Dave St. Peter seemed to agree!
Ballpark elevation diagram, viewed from Fifth Street. (Click to enlarge.)
Three weeks ago this was a patch of scruffy trees. Now it's a patio. In case you were wondering, that's where I've been...
You have to wonder just what happened here. Will it remain forever embedded in cement?
Click to see the whole page from this 1971 program.
This view looks up Fifth Street toward downtown and shows how the LRT tracks sort of snuggle up to the ballpark.
The main concourse is a very busy place at all times.
The angle on the main scoreboard from the Batter's Eye is surprisingly good -- acceptable, at least.
That's part of the wind veil, waiting in the B ramp for installation
Special guests in the trees!
Do you know who did this drawing? If so, please tell me so I can give them proper credit.
Walkway construction is progressing
An escalator was going in the day I was there.
Artist at (very painstaking) work
A spectacular golden hour
A glimpse of the rather plain west facade (the side which faces the HERC plant).