Plaza Particulars (Part 1)
March 7, 2009 2:31 AM
Getting back to the plaza design for a bit, here is some additional detail on the player/fan appreciation wall. First, this from the renderings which were released with the unveiling:
From the overview, this shows the entire wall from behind -- freeway directly below.
Up close, this is what you'll see as you walk along.
Next, here is a front elevation of the concept plan:
Concept drawing for the fan/player appreciation wall. (Click to enlarge.)
Along the same wall area will be pennants -- one for each year -- containing the complete roster for the team. Presumably these pennants will begin in 1961.
Team pennant. (Click to enlarge.)
Combining the information from these views, it looks like there will be eight 300-name boards, and lots and lots of room for pennants. This fencing goes all around the plaza, providing protection from falling to your doom in traffic below.
The quotes across the top are a great touch, and the whole thing is a great idea, though I can imagine that some fans will wish they could just "buy a brick" somewhere. They should be thankful that the process has been classed up a little bit.
Like many of you, I spent some quality time last week in the "virtual waiting room" at the Cubs online ticket office. Unlike some of you, I never even got to sniff around for spare seats. I just plain never got through.
A quick check back later confirmed that almost everything had been completely cleaned out. About that time reports started surfacing that most of these tickets were now for sale at nearly twice the face value on one of the ticket "broker" web sites.
This set me to thinking a little bit about the economics at play here and the role that these rules must play in the Twins' decision-making regarding ticket prices at Target Field.
See if you agree with the following:
1. The true value of a ticket is whatever someone will pay for it.
2. If a ticket can be acquired at below its true value, it can be resold at a profit.
3. Conversely, if a ticket can be sold for a profit, it was originally purchased somewhere below its true value.
4. Selling tickets at below their true value leaves money on the table.
5. Teams should, in order to capture the maximum revenue, immediately raise their prices to something approximating the levels at which tickets are selling on the secondary market.
It's really pretty simple supply and demand stuff, but the implications for getting a cheap seat to a Major League baseball game are somewhat dire -- especially in a 40,000 seat venue.
There are certainly some downward pressures on prices. For example, the price increases which would be needed to match the secondary market would immediately cause a backlash among the fan base. That backlash might not result in less tickets being sold, but it certainly could result in less interest for TV and radio broadcasts of the games. There's nothing like a sense of elitism to turn off the population as a whole.
There is also the risk that tickets which seem valuable now will not be nearly so valuable by the time the game is actually played. If the Cubs start stinking up Wrigley again, prices will tumble and the brokers will be left holding the proverbial bag.
Also, in the case of the Twins, there was a commitment made to keeping at least some seats cheap so that anyone can get in.
That's a laudable goal, but if the market will bear, for example, a doubling of those cheap prices, then the scalpers -- er, ticker brokers -- will snap them up as fast as they can and get them resold at a market rate. Simple economics.
The truth is that demand will be setting the actual prices at Target Field for the first few years. Oh sure, you may get lucky and get through to buy some tickets at face value on the web site -- surely not every ticket is being bought by a broker or his agent, right?
But the chances are greater that anyone wanting a seat in the new ballpark for the first couple of years may be forced into the secondary market, where the team's decisions on pricing have no sway.
It's food for thought.
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This page was last modified on January 21, 2010.
"You talk about the magic, the aura, but what really makes a stadium is the fans. Concrete doesn't talk back to you. Chairs don't talk back to you. It's the people who are there, day in, day out, that makes the place magic."
– Bernie Williams
Explore the Site
Here are 50 images chosen randomly from the 3046 found on this site. Click the image to be taken to the original post. A new list is created every 10 minutes.
Then you turn around to this!
This looks south and shows how the Northstar tracks are sheltered by the promenade above. This is the side which faces the HERC plant.
A close-up of the rooftop party deck.
Opening day, 2010
Replays on the out-of-town scoreboard!
Glare from the IDS never looked this sweet. (Photo by Jared Wieseler)
Ballpark magic: Infield materializes (click to enlarge)
This was billed as a diagram of a super-suite. I'm not quite sure just where this (or these) will be located.
Plaza overview from the A ramp
Such promise. (Click to enlarge.)
This is the start of construction on the Northstar platform which will feed under the bridge and to a lobby with escalators and elevators just inside the ballpark's public concourse. Compared to the ballpark construction, this looks kind of puny. But the work just to get the trains to come has been positively Herculean. Future generations will look back at this with awe.
I still counted 11 flag poles...
A mini-freeway! (Police action in progress...)
Wood-backed seats viewed through gate 6
The right field overhang as seen from Seventh Street (with dude)
Looking back toward downtown from the end of the balcony
Concourse ceilings (from the Ballpark Authority's May update)
Glass going in over the Oliva gate.
The rough outlines of our urban trench. (North is up.)
Click to enlarge
Trees also have sprouted near the topiaries
This is the trapezoid (for lack of a better name) in right center. Be sure to notice section of seats just below the pavilion and above the fence (which I hadn't noticed before). For those who are interested, what looks like an old-style scoreboard is in fact a high-def video board which will look, at times, like an old-fashioned scoreboard.
Since pictures of the ballpark are forbidden, perhaps you'll enjoy this shot of the lovely apple tree in my front yard.
Footings for the Seventh Street walkway from the A ramp.
Walkway construction is progressing
The shade of the canopy gives way to a brief shaft of light. It would do the same again a short while later when the sun passed through that tiny open sliver between the View and Terrace levels.
Condiments! (complete with faux limestone on the cart -- nice touch)
The heretofore unseen north facade (click to enlarge). Does it look like a ballpark? And what's with the bamboo?
BPM - Ballpark Magic
BRT - Bus Rapid Transit
DSP - Dave St. Peter
FSE - Full Season Equivalent
FYS - Fake Yankee Stadium (see also: NYS)
HERC - Hennepin Energy Resource Company (aka the Garbage Burner)
HPB - Home Plate Box
HRP - Home Run Porch
LC - Legends Club
LRT - Light Rail Transit
MBA - Minnesota Ballpark Authority (will own Target Field)
MOA - Mall of America
MSFC - Minnesota Sports Facilities Commission (owns the Metrodome)
NYS - New Yankee Stadium
SRO - Standing Room Only
STH - Season Ticket Holder
TCFBS - TCF Bank Stadium
TF - Target Field
Selected Bibliography - Analysis
First Edition (1992)
Second Edition (2006)
Selected Bibliography - Surveys
Second Edition (1987)
Not a "Third Edition" exactly,
but it replaced the above title
(2000, large coffee table)
Original edition (2000, round)
Revised edition (2006, round)
(2001, medium coffee table)
(2002, small coffee table)
(2003, medium coffee table)
(2004, very large coffee table)
(2006, very large coffee table)
Combines the previous two titles
(2007, medium coffee table)
Selected Bibliography - Nostalgia
Book and six ballpark miniatures