Take the Survey
July 19, 2009 12:18 AM
A new survey is up on the Twins web site which gives a sneak peak at their current thinking on single game ticket prices. It's pretty interesting stuff, and I encourage you to take the time (it's pretty long) to give your opinions. I think it took me about 20 minutes.
Of course, I took notes along the way, and I've updated my section chart with price info. The first price is for season tickets, the second for single game.
These prices are pretty much what I think anyone watching this process might have expected. There are no real surprises. I'm going to assume that this survey is just to draw out areas where there may be additional opportunities, and that if they don't find any, these will be the prices. Any changes from here will likely be only tweaks.
I must say that overall the prices are really quite reasonable.
They seem a little bit high in the outfield to me, especially considering that many of these seats will have obstructed views of the warning tracks and walls. And they seem very high in the lower deck of the main grandstand. I can't imagine paying $36 to $61 more than maybe once a year (first year of a new ballpark may be the only exception). But that's my budget, and I'm probably in the minority there.
Having said that, when I go to other cities to visit ballparks, that's usually about what I have to pay. In those cases, it's a special occasion for me and I want to have good seats. Here in town, I consider going to games just a part of the rhythm of summer. Most of the time I can't justify spending that kind of money (and my spouse, who is certainly a baseball fan and indulges me regularly on such things, would probably look askance at me if I made that a habit).
So I'm looking at the Skyline View ($17) and Field View ($15) as the sweet spots for our family -- which means they will probably be impossible to come by. From there I'd move to the family section (see below) or the Home Plate View ($25).
The family section is proposed as sections 310 and 311, which is otherwise part of the Home Plate View section. They floated me three prices ($24, $22, and $20) before moving on. They then said that there might be a $2 drink coupon available to go with these tickets.
The interesting thing to note about that is that it's nowhere near as generous as the free hot dog and soda coupon which you get with family section tickets at the Dome. Of course, the free hot dog really sucks, so it may not be that big of a loss in reality, but in perception it's huge.
Several other concepts caught my eye:
1. Mini season ticket packages with as little as 6 games. I would seriously jump on that if it became available.
2. $2 discount on games before Memorial Day. Not sure what difference that would make, but it's a polite and welcome nod to the weather and the lower demand while school is still in session.
3. $5 premium for NYY/BOS/CWS (and more?) games. I hate this. My question is this: Why not a $5 discount then when the worst team in the division is in town? Why not price all tickets according to payroll or win-loss record? Why not price based on hot or cold streaks? Why not price weekend games more than weekday games?
I've long predicted that pro sports teams will eventually move to an airline-style pricing model. Your price will be determined by how early you order, who the opponent is, the day of the week, how many tickets you buy at once, overall demand for a game, what your zip code is (Boston zip codes buying tickets to a Red Sox game in Minnesota pay more), time of day/year, standings, and 100 other possible variables. Just like on a plane, you could be sitting next to someone who paid a lot more, or a lot less, for his ticket.
I'm not saying I want this. I'm saying I fully expect it. It's just a matter of imagination and programming.
By the way, I think that $5-$10 premium on front row seats (which appears not to apply to single game tickets -- at least it wasn't mentioned in the survey) may die a quick death depending on how people react to the railing heights. I got a message from one STH who visited his actual seats on a recent tour and was seriously pissed about the railing blocking his view of the plate. He said that it was only a factor in the first couple of rows, but it was a factor.
The survey asked about preferred start times for Saturday and weekday games. I had no idea they had so many options, but I tried to pick the sunniest hours in each case.
There were several questions (and a couple of great images, reproduced here) about the rooftop party deck. This is just a spectacular amenity, and I'm glad they took their time in designing it properly (you may remember that it wasn't in any of the original renderings).
The survey included proposed prices for single game tickets (only available for about 30 games) and standing room tickets (which apparently also would require a separate ticket to the game elsewhere in the park). If you are going to the game primarily to party, this is probably the area to select. I'm guessing that my scorecard would be pretty quickly neglected if I went up there. But after a game is a whole different thing.
Level Of Concern
There were a couple of odd questions. First, they wanted to know whether I felt like I was getting enough information on the new ballpark. What could I say? I answered NO!
But then they wanted to know how I felt about the team's future, considering its roster and current management. I admitted that I felt "concerned".
If you'll remember, Johan Santana left because he wanted to win, and he felt like the Twins management wasn't capable of providing him a good enough shot. (So he picked the Mets. Oops.) He probably wouldn't have taken much of a discount to stay with the team even if he thought they would eventually win. But I believed then (and still believe) that his potential value to the franchise was up around his asking price -- insane as it was.
Now we're starting to hear that Mauer and Morneau, who played a helluva lot of games with Johan (and Torii), just want the chance to win, and they have concerns which echo Santana's (I think Hunter wanted the payday more than the ring). Again, each is worth somewhere around his market value to the franchise (in a combination of on-field skill, goodwill to the fans, and overall franchise credibility), and is integral to its chances of winning something anytime soon.
If I'm them, I want the Twins to be my permanent home. But if I don't feel confident that I'll be surrounded by playoff-caliber teammates (Brian Buscher? Brendan Harris? Casilla? Tolbert? Delmon Young?), I'm gonna start looking around a little more seriously.
In other words, making a deal with either of the M's is as much about raising the overall talent level around them as it is about adding zeroes or years. Considering the moves the front office has made (or not made) in recent memory, I'm a little twitchy about the team that will run out onto that new grass in 2010 and beyond.
And one thing is for sure: Losing either of those boys would seriously take the wind out of a new ballpark's sails.
Here is the full chart of proposed single game prices mentioned in the survey. Note that surveys apparently vary on some pricing, so this chart will be updated as I hear what people are actually being asked about.
Main Grandstand, Lower
Home Plate Box: $57-61 (surveys vary)
Diamond Box: $43-47 (surveys vary)
Field Box: $32-36 (surveys vary)
Main Grandstand, Upper
Home Plate Terrace: $32-36 (surveys vary)
Home Plate View: $22-25 (surveys vary)
Family Section (310 & 311): $20 or $22 or $24, with either $2 drink or $2 discount on drink
Field Terrace: $22-25 (surveys vary)
Skyline View: $14-17 (surveys vary)
Field View: $12-15 (surveys vary)
Left Field Bleachers: $23
Home Run Porch Terrace: $27
Home Run Porch View: $25
Batter's Eye: $23
Pavilion: $22-25 (surveys vary)
Overlook: $23-26 (surveys vary)
Right Field Bleachers: $17-20 (surveys vary)
Full-game: $24 or $26 or $28
Standing-room: $5 or $10 (essentially a cover charge, this requires a ticket elsewhere in the park)
Finally, a night game image -- complete with fireworks! (OK, it's either a construction photo which has been Photoshopped, or some lucky photographer spent the Fourth of July in the upper deck watching the fireworks over the river. Cool either way.)
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This page was last modified on July 20, 2009.
"You talk about the magic, the aura, but what really makes a stadium is the fans. Concrete doesn't talk back to you. Chairs don't talk back to you. It's the people who are there, day in, day out, that makes the place magic."
– Bernie Williams
Explore the Site
Here are 50 images chosen randomly from the 3046 found on this site. Click the image to be taken to the original post. A new list is created every 10 minutes.
The finished product. Note that, at the very bottom of this image, you can just barely see the tops of the windows which look into the Champion's Club. (Home Plate Box)
Train. (What is it about baseball and trains?)
Work has begun on the plaza, and the activity has started to impact I-394 traffic.
Looking back toward downtown from the end of the balcony
What can you see from up there? Some say not much.
In March, we were still only imagining baseball through those windows.
Most of the main concourse is filled with construction materials...
Limestone still dominates the Seventh Street walkway from a pedestrian point of view. But brick take over as you move upward -- a concession to cost, no doubt.
That is the gun-metal gray wall of The Stadium just beyond the elevated tracks.
Some brick work out in the centerfield pavilion.
Not much facade left to be finished at this point.
Just to the right, more ticket machines. These things are everywhere.
Dancing for the cameras
A detail from the above image shows that the section signage is now in place
I think that's a pig up there on that vane!
Steel meets concrete, with the last rays of sun visible through the suite and concourse openings at left.
Love the red flowers -- just like the original concept drawings. That NEVER happens.
I have no idea what this is or does, but as gear goes, it's totally boss, man. (Attached to a railing just off of the Trap)
This is the view from the Seventh Street circulation ramp. It will eventually be covered by the wood louvers.
Steel going up fast.
The french fry lights were on!
Also warming things up are these planters.
A little higher angle shows how the two stations are close to one another but distinctly separate. The oval, glass-enclosed area is the entrance from the Northstar platform below into the ballpark. The LRT platform is comparable to the other stations along that route.
Artist at (very painstaking) work
Two plazas in Spain. (Brad and I were pretending to steal coins from the fountain. We were all just so darn funny back in high school, eh?)
It's a great view of the action, though standing here is somewhat discouraged.
The flowers don't have quite the fullness depicted in the original sketches (where they were positively overflowing), but they are quite lovely -- a great, subtle touch. And that's probably a very challenging place to grow anything.
Supports for the little sections in the outfield.
You write the caption...
...but you can get a feel for what it will be like.
A slightly different elevation drawing, again viewed from Fifth Street, with some labels. (Click to enlarge.)
For $19.95 you can load up your plate (one trip only)
Flagpole historian Ben McEvers at far right (click for the full photo set, graciously loaned to this site by Pat Backen)
BPM - Ballpark Magic
BRT - Bus Rapid Transit
DSP - Dave St. Peter
FSE - Full Season Equivalent
FYS - Fake Yankee Stadium (see also: NYS)
HERC - Hennepin Energy Resource Company (aka the Garbage Burner)
HPB - Home Plate Box
HRP - Home Run Porch
LC - Legends Club
LRT - Light Rail Transit
MBA - Minnesota Ballpark Authority (will own Target Field)
MOA - Mall of America
MSFC - Minnesota Sports Facilities Commission (owns the Metrodome)
NYS - New Yankee Stadium
SRO - Standing Room Only
STH - Season Ticket Holder
TCFBS - TCF Bank Stadium
TF - Target Field
Selected Bibliography - Analysis
First Edition (1992)
Second Edition (2006)
Selected Bibliography - Surveys
Second Edition (1987)
Not a "Third Edition" exactly,
but it replaced the above title
(2000, large coffee table)
Original edition (2000, round)
Revised edition (2006, round)
(2001, medium coffee table)
(2002, small coffee table)
(2003, medium coffee table)
(2004, very large coffee table)
(2006, very large coffee table)
Combines the previous two titles
(2007, medium coffee table)
Selected Bibliography - Nostalgia
Book and six ballpark miniatures