It Could Have Been Better/Worse
September 16, 2008 1:07 AM
Big corporations seldom take big chances or make bold moves.
When it comes to the ballpark project, however, the Twins have been the exception up to this point. They picked an unorthodox site, forced their architects to get really creative, moved railroad tracks, built bridges over freeways, even went so far as to turn their back on the tried-and-true retro trend.
But there really was no way they'd make it through the whole project without making some sort of obvious, big-corporation-type decision. And that's what we got today: Target Field.
Target was never very far off anyone's radar as the naming partner. But most of us assumed that, with one naming deal already in place about 100 yards away, they would not be very likely to double up. (There's a rumor floating around that they may not be doubling up for very long. Their deal on the basketball arena expires in 2011.)
But we didn't count on the combined forces of The Obvious and The Boring to be quite so strong. I mean, who else was it going to be?
My bet was on Wells Fargo. Lots of folks were sure it would be Best Buy (though I had a tipster tell me a couple of weeks ago that BB had already lost). But there is only one corporate name at the top of the Minneapolis heap, and it goes by a bull's eye.
So, if you're an optimist, you think: Well, it could have been worse. Allianz comes to mind, as do a few banks and other insurance companies. Target is at least a great company, a solid corporate citizen, and definitely home-grown. They are a good employer (unlike some other discount chains I could name), and have a reputation for being generous. Frankly, I've always felt pretty rosy about Target the store and Target the corporation. I sure do buy a lot of life supplies there.
The company does have a dark side (which you'll only hear about from those who have been run over by the almost grotesque ambition level which pervades the corporate culture), but for the most part we love the values, and we're comfortable with the Values.
If you're a pessimist, you probably feel let down, even betrayed. Everything else in the project has been so wonderfully unconventional that they certainly could have done better. In fact, it's been reported that there were internal discussions about not wallowing up to the Naming Rights Feeding Trough at all. We have no way of knowing how far that idea got, but baseball is a numbers game, and the trough contains some pretty big numbers.
Target HQ main entrance. Ballpark resemblance? (Inset.)
For me, it's disappointing but not surprising. I understand why each party would make this deal. It works for everyone. But, as Dick Button might say, it just doesn't sing.
I'll never forget my first reaction to the original "Target Center" name back in 1990. It sounded so dumb. At first I didn't even realize that it was referring to the retailer. I though it meant "a central location where people go to aim at things." It took a couple of hearings before I put two and two together.
But we can get used to anything. That's human nature. Can you remember the first time you heard "Hubert H. Humphrey Metrodome"?
There will come a day when "Target Field" will trip off our tongues and we'll have long forgotten what the alternatives might have been. That will be especially true if it happens to grow a cool nickname.
Deep down, I think the name could actually be redeemed with a very slight alteration. Why not rename the entire complex as "Target Center" and then rename the venues as:
Killebrew Field at Target Center
Mikan Court at Target Center
They could still have all the Target logos everywhere, of course, and all the TV announcers would still say "from Target Center in Minneapolis," but there would be a formal connection to the history of sports in this town. Some of the coldness of the corporate name would be relieved.
Yeah, I'm dreaming. (Don't know who George Mikan was? Shame on you.) The thing I like least is how cold the new name sounds. Maybe it will warm up all on its own.
When I remember this day, I'll remember waking up to something like 50 new comments on this site. (Before reading any of them, I assumed that some spam-bot had penetrated my shields!) You guys are amazing.
But more than that, I'll remember my mother's instant reaction to the name: She crinkled up her nose and said, "Oh well. Too bad."
Then she handed me a freshly-made oatmeal raisin cookie. I felt better immediately.
So, if you are among the disappointed, my advice is to eat an oatmeal raisin cookie (with milk, if you are so inclined). You'll feel better immediately. It's really not that bad.
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"You talk about the magic, the aura, but what really makes a stadium is the fans. Concrete doesn't talk back to you. Chairs don't talk back to you. It's the people who are there, day in, day out, that makes the place magic."
– Bernie Williams
Explore the Site
Here are 50 images chosen randomly from the 3037 found on this site. Click the image to be taken to the original post. A new list is created every 10 minutes.
Ballpark magic: Infield materializes (click to enlarge)
Concrete molds are being removed!
Artist at (very painstaking) work
The tracks on the right will be moved to the newly-cleared area on the left. The edge of the ballpark will be about where the rocks and dirt meet.
That's Bert back at the Met on Photo Day, September 15, 1974.
Now looking north, the tracks emerge from beneath Seventh Street as freight tracks only. The Northstar line ends at the northwest corner of the ballpark. One day, however, you can bet that other passenger trains will approach from the southwest metro on these tracks -- if our legislators are smart and persistent, that is.
The old flour Gold Medal Flour Mill, located next to the new Guthrie theater (Source: RP)
Another view of the escalator, which apparently comes preassembled!
This is where the main ticket office will be.
Night games are much preferred by the players at Target Field. You can see why.
An overview of the model display.
It looks like the Target-themed signage has spilled out to the surrounding area (this was taken from the entryway to the B ramp from Third -- the 394 entrance ramp tunnel)
Killebrew's mammoth shot on June 3, 1967 is currently memorialized on a wall at the Mall of America
Not sure what those supports are for -- probably stadia.
A classic profile on the horizon
A Killebrew tribute covers part of the wall where the entry doors are located near the escalators.
Snow-blowing the field
Fenway has posts. Target Field does not. But...
Double plays will be turned here.
A close-up of the rooftop party deck.
The right field overhang is in place, and the first base stands are starting to go in.
Seating mound (seen from the B ramp)
September 23, 2007
A view into the Legend's Club
Once again, Noah is holding his ears because of the traffic noise.
Note that the sign in the background will NOT be changed because "Twins Way" doesn't extend this far north.
8:02 PM It's at peak, affecting mostly the upper deck.
Some of Minneapolis' finest checking out the construction through a spot where a knothole will be one day.
4th inning in the thinning crowd of the Grandstand.
Rooftop scaffolding, for the wind veil installation?
Just one lane of traffic and a couple of feet between the fence in right-center and the wall of the parking ramp!
Lunch break at the top spot. (Grandstand)
Bronze glove delivered (awaiting installation) with Met flag pole horizontal behind the gate
Showing more of the context for the louvers.
Love the LC!
Looking through the transit hub
The entrance from the service level corridor. (You have to pass the Twins clubhouse door to get there.)
BPM - Ballpark Magic
BRT - Bus Rapid Transit
DSP - Dave St. Peter
FSE - Full Season Equivalent
FYS - Fake Yankee Stadium (see also: NYS)
HERC - Hennepin Energy Resource Company (aka the Garbage Burner)
HPB - Home Plate Box
HRP - Home Run Porch
LC - Legends Club
LRT - Light Rail Transit
MBA - Minnesota Ballpark Authority (will own Target Field)
MOA - Mall of America
MSFC - Minnesota Sports Facilities Commission (owns the Metrodome)
NYS - New Yankee Stadium
SRO - Standing Room Only
STH - Season Ticket Holder
TCFBS - TCF Bank Stadium
TF - Target Field
Selected Bibliography - Analysis
First Edition (1992)
Second Edition (2006)
Selected Bibliography - Surveys
Second Edition (1987)
Not a "Third Edition" exactly,
but it replaced the above title
(2000, large coffee table)
Original edition (2000, round)
Revised edition (2006, round)
(2001, medium coffee table)
(2002, small coffee table)
(2003, medium coffee table)
(2004, very large coffee table)
(2006, very large coffee table)
Combines the previous two titles
(2007, medium coffee table)
Selected Bibliography - Nostalgia
Book and six ballpark miniatures